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WARSAW DESTINATION ALLIANCE REWARDED


On December 19th, 2009 a solemn gala of the Warsaw Entrepreneurs Chamber took place.

During this gala Warsaw Destination Alliance was rewarded with a special Warsaw Quality Sign prize: Wiktoria Diploma of Warsaw Quality Sign 2009. WDA was honoured for their contribution in promoting Warsaw abroad.


EIBTM...Where the World Meets


On December 1st-3rd, 2009 in Barcelona, Spain, EIBTM fair took place. EIBTM is the leading global event for the meetings and incentive industry, held in the vibrant business and tourism destination of Barcelona. The event delivered three days of focused access to a dynamic business environment, thought provoking professional education and business networks for exhibitors, Hosted Buyers and trade visitors.


Central Europe Workshop


WDA representative took part in the trade workshops called Central Europe Workshop organized by the Polish Tourist Information Centre in Stockholm in cooperation with Czech and Hungarian Tourist Information Centres in Stockholm and LOT Polish Airlines. Workshop was presented as a study tour. It was an occasion to meet the Scandinavian tourism industry. Workshop meetings took place on November 23rd – 27th, 2009 – each one in following regions’ capitals: Copenhagen, Oslo, Stockholm and Helsinki.


DESTINATION POLAND - WHAT ARE THE CHALLENGES AHEAD? SEMINAR


On October 7th Warsaw Destination Alliance, the British Polish Chamber of Commerce and BBC World News held a seminar Destination Poland - What are the challenges ahead? in Hyatt Regency hotel. The seminar was focused on the challenges and opportunities facing Poland with particular emphasis on UEFA EURO 2012™ and the promotional potential. The seminar was partnered by PL.2012 and sponsored by Ernst and Young.

Seminar participants had a chance to listen to presentations by specialists from Ernst&Young and the British Polish Chamber of Commerce. There was also a panel discussion with important panelists including Henrik von Arnold, a specialist in city promotion and Marcin Herra, Head of PL.2012, the company responsible for the coordination and supervision of EURO 2012 preparations in Poland.

UEFA EURO 2012™ is a real challenge for Poland – both in the respect of organization and promotion. During the seminar experts discussed how important sports events can be used to promote not only the one-off event but also the destination in the long term. Delegates included representatives from ministries, EURO 2012 host cities and companies from the transport and tourism industries.


WDA AT TT WARSAW


On September 24th – 26th TT Warsaw 2009 Fair took place. One of the events of the Fair was a discussion panel organized by WDA (on Friday, September 25th). Alex Kloszewski (President, Warsaw Destination Alliance) and Juliusz Kłosowski (Managing Director, The Warsaw Voice) moderated discussion. The subject of discussion was: Promotion of Regions and Public Private Partnership.


WONDERS OF WARSAW - JOINT WDA AND LOT AIRLINES INITIATIVE



Warsaw Destination Alliance together with LOT Polish Airlines encouraged Europeans to spend a wonderful weekend in Warsaw.

The Wonders of Warsaw promotion offered potential visitors a special weekend package: a flight from one of 19 European cities and a 5 star hotel accommodation – from 280 Euro. Foreigners, who wanted to visit and discover Warsaw during a summer weekend were offered a one person package for 280 Euro and packages for two starting from 430 Euro. The packages covered: the cost of flight, 2 nights accommodation and breakfast in one of selected Warsaw 5 star hotels. Packages were available from July 15th until July 31st 2009 exclusively through www.lot.com. The journey needed to take place till August 31st.

The goal of the joint LOT & WDA activity is an active and effective promotion of Warsaw in Europe. An increasing popularity for city breaks show that more and more people are ready to discover new European spots over the weekends. An attractive price was to encourage Europeans to choose Warsaw as their weekend destination overseas.

Seven WDA associated 5 star hotels were involved in WOW promotion: Hyatt Regency Warsaw, InterContinental Warszawa, Jan III Sobieski, Mamaison Le Regina, Polonia Palace Hotel, Radisson BLU Centrum Warsaw and Warsaw Marriott Hotel. Depending on the hotel chosen, the package price varied between 280€ - 300€ for one person and 430€ to 450€ for two.

 

CONFERENCE ON HOTEL INVESTMENT IN POLAND


WDA was a partner of the conference on Hotel Investment in Poland organized by Eurobuild Conferences which took place on June 3rd, 2009.

Eurobuild CEE has assembled a group of experts from the public and private sectors to discuss, inform and answer questions about the hotel sector in Poland. Alex Kloszewski, the WDA Chairman, took part in the panel discussion during the conference.




NGO’S PARTNERSHIP FOR ACTION


On March and April 2009 WDA organised workshops for NGO organisations called NGO's Partnership for Action.

All the participants of the NGO meetings agreed that cooperation between their organisations is necessary to have a consistent plan to lobby the Polish Government in the areas of development and promotion of Poland and Warsaw. Issues discussed during workshop meetings were:

    * Warsaw and Poland branding
    * Promotional and Marketing Strategies using PPP
    * Strategic Polish and Warsaw congress venues
    * National Stadium Congress and Conference Centre


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