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Wake up to Warsaw - WDA Gala 2007

The Warsaw Destination Alliance gala at the Hilton Warsaw Hotel & Convention Centre took place on October 27th andwas an opportunity to celebrate it’s upcoming 5th anniversary and to highlight the foundation’s activity over this time. In February 2008 there will be 5 years since the Warsaw Destination Alliance foundation has been officially registered and began its efforts to create positive image of Warsaw abroad.

The idea of forming an organization that would support promoting Warsaw came up in May 2001. A group of Warsaw hotels got together with the desire to promote the city – recalls Alex Kloszewski, President of the Warsaw Destination Alliance. These hotels were Le Royal Meridien Bristol, Hayatt Regency Warsaw, Intercontinental Warsaw, Sofitel Victoria Warsaw, Marriott Warsaw and Sheraton Warsaw Hotel. Today, after almost five years WDA has 90 member companies representing different sectors of economy and has clear results from its work.

Most important Warsaw Destination Alliance achievements over this time were implementing six advertising campaigns in international media (sixth Warsaw’s campaign goes on on BBC World till November 11th), raising four million PLN invested then into marketing actions and bringing many significant conventions and congresses to Warsaw. The result of these activities is 40 000 roomnights sold between 2004 - 2009 and encouraging more companies based in the capital to work for the promotion and the development city.

During the ceremony Warsaw Destination Alliance foundation awarded its partners in nine categories:

1. WDA Strategic Partners:
- PLL LOT
- redNet Property Group/Organizer of CEPIF

2.    Best International Media Partner
- BBC World

3.    Best Local Media Supporter
 - The Warsaw Voice

4.    Best Levy Producer of the Year
- Warsaw Marriott Hotel

5.    Best Levy Producer Per Available Room
- Le Regina Hotel
- Hilton Warsaw Hotel & Convention Centre

6.    Best MICE Partner
- Polish Organization of Tourism

7.    Walking Art Tour Supporter
- Department of Promotion City of Warsaw

8.    Most Supportive Associate Member
- Martin Kitson In Your Pocket


Among Warsaw Destination Alliance guests there were: Katarzyna Ratajczyk – Head of Department of Promotion City of Warsaw, Katarzyna Sobierajska – Head of Promotion of Polish Organization of Tourism, Jean Philippe Savoye - Orbis SA Chairman, Barbara Tekieli – Head of Warsaw Convention Bureau, Michał Nykowski - Head of Department of Marketing and Promotion of Polish Organization of Tourism, panel of experts for UEFA Euro 2012, The Ministry of Sport, Kaliopi Avraam - Ambassador of Cyprus, Fébé Cherlene Potgieter-Gqubule – Ambassador of South Africa and Marek Mikos – Deputy Manager of Architecture and Spatial Planning City of Warsaw.

The ceremony was hosted by Hubert Urbański. WDA guests were entertained by one of the WDA members - The Sabat Theatre of Małgorzata Potocka.

Warsaw goes global - WDA Gala 2006, Marriott Warsaw HotelWarsaw goes global - WDA Gala 2006, Marriott Warsaw HotelWarsaw goes global - WDA Gala 2006, Marriott Warsaw HotelWarsaw goes global - WDA Gala 2006, Marriott Warsaw Hotel

 

 

 

 

 

Warsaw goes global - WDA Gala 2006
October 21st  2006
venue: Marriott Warsaw Hotel
Master of Ceremony: Agata Konarska

During the gala, WDA launched its 6th BBC World “Wake up to Warsaw” campaign. The spot prepared by WDA in cooperation with BBC World promoting Warsaw was presented for the first time at the Marriott hotel. During the gala, for the third time, WDA presented Awards to its members. The strategic partner of the event was LOT Polish Airlines. The ball room at the Marriott hotel was decorated as the interior of a plane, and the famous journalist Agata Konarska, was the host of the ceremony.


 Warsaw 365 DAYS - WDA Gala 2005
October 14th 2005
venue: Sheraton Warsaw Hotel
Master of Ceremony: Andrzej Supron



On October 14, Warsaw Destination Alliance presented awards at its second annual Gala to companies and individuals who have supported its activities. The Gala was hosted by the Sheraton Warsaw Hotel & Towers. The host of the event was famous athlete Andrzej Supron. The 300 people representing WDA members and their guests were entertained by Swing Thing and Dr NO bands. Juliusz Kłosowski, Board Member of WDA and Alex Kloszewski, The Chairman of the Foundation, talked about how the WDA promotional campaigns of Warsaw positively influenced other organizations and institutions that continue to change Warsaw’s and Poland’s image abroad.

Warsaw 365 DAYS - WDA Gala 2005, Sheraton Warsaw HotelWarsaw 365 DAYS - WDA Gala 2005, Sheraton Warsaw HotelWarsaw 365 DAYS - WDA Gala 2005, Sheraton Warsaw HotelWarsaw 365 DAYS - WDA Gala 2005, Sheraton Warsaw Hotel

Warsaw - Past, Present and Future - WDA Gala 2004
October 9th 2004
venue: Hyatt Regency Warsaw
Master of Ceremony: Barry Solone

It was our 1st gala, which turned out to be a huge success! We distributed awards to our partners who supported us from the very beginning, when we were still uncertain whether or not we would fulfill our mission. For the first time, a live spot on CNN was aired. The spot was prepared by the Henyo Behrendt agency and was similar to the one shown on BBC World aimed at promoting Warsaw as a place to visit. The campaign’s slogan was Let’s meet in Warsaw.  Joining us from a similar organization to WDA in San Antonio, Texas, guest speaker Marco Barros, Executive Director of the San Antonio Area Tourism Council made a speech on the hospitality industry. Our member, the Sabat Theatre, prepared a special show that amused the 250 attending guests.

Attendance: 250 guests.

Warsaw - Past, Present and Future - WDA Gala 2004, Hyatt Regency WarsawWarsaw - Past, Present and Future - WDA Gala 2004, Hyatt Regency WarsawWarsaw - Past, Present and Future - WDA Gala 2004, Hyatt Regency WarsawWarsaw - Past, Present and Future - WDA Gala 2004, Hyatt Regency Warsaw


If you are interested in joining the event please contact Joanna Blicharska at joanna.blicharska@wda.waw.pl or +48 22 331 78 80


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