The WDA has already run 6 international media campaigns with investment in BBC World, CNN, CNN.com, International Herald Tribune and IHT.com
WDA and its partners: CEPIF, LOT and POT will launch in September - November 2007 another international advertising campaign on BBC World. The spot will feature a re-edited version of the very successful 'Wake up to Warsaw' creative. The campaign will be jointly financed by all partners.
BBC World research for the 2006 spring campaign showed that: "The advertisment 'Lets Warsaw Together' altered the perceptions of 26% of viewers of Warsaw as a holiday destination and 15% as a business destination.
The awareness results of Warsaw as business and leisure destination for the full year 2006, after the airing of the 'Wake up to Warsaw' spot in October - November reached 24 %. CLICK HERE Wake_up_to_Warsaw.mpg
The two TV campaigns in 2006 were supported by:
BBC World 2004 research showed that awarness of Warsaw as a destination rose to 18% in Europe.
General Viewer Comments of WDA' Lets Warsaw Together' spot:
"It was promoting Poland as a modern destination which keeps up with international standards."
"It was showing that Warsaw is changing, but is keeping the sense of old time."
(Source: BBC World Viewers Panel Survey, May 2006 )